Whether it's a new acquisition or a critical look at the existing setup - investing in product data determines the future viability of your own business model.
Why a PIM system is indispensable
A Product Information Management (PIM) system is far more than just a technical tool. It creates order in product communication, provides consistent data for all channels and accelerates processes - from content creation to marketplace connection.
Companies with a growing product range, international markets or complex sales structures benefit in particular. A structured PIM selection is the first step towards efficient, scalable product data management.
The selection process: 5 steps that pave the way
1. define goals and use cases
A PIM system should support specific business objectives - such as a shorter time-to-market, better data quality or the integration of new sales channels. These goals are relevant both when introducing a new system and when the existing solution is being reviewed for its future viability. Practical use cases help to make requirements tangible and to carry out the subsequent evaluation objectively.
2. understand requirements
Which channels should be used? Which data types and formats are needed? Which interfaces are necessary? Clearly defining the requirements - ideally across departments - is the first and most important step.
3. sound out the market
There are many PIM systems - from specialized open source solutions to comprehensive enterprise platforms. It is important to compare them with your own priorities: scalability, user-friendliness, integration capability, AI support - as well as the available budget or the question of whether a cloud-based SaaS model is preferred. A good system fits the company - not the other way around.
See also: A comparison of PIM providers
4. test systems
Live demos are helpful, but often not conclusive enough. A proof of concept with real data is worth its weight in gold. This shows how intuitive a system really is, how well it performs with large volumes of data and how well it integrates into the existing IT landscape.
5. implement strategically
A new PIM system will only be of value if it is implemented properly. This includes clear roles, a realistic schedule and, above all, acceptance within the team. Training and change management are not optional, but mandatory.
The AI factor in product data management: more than just a trend
Many modern PIM systems today integrate AI-supported functions - from automated data enrichment and text generation to semantic categorization. In addition, more and more companies are relying on AI-based tools such as gatewaywhich focus specifically on the automated processing and optimization of product information.
Best practices from forbeyond practice
Numerous projects have shown that successful PIM initiatives do not start with the tool decision, but with a well-founded inventory: goals, processes and data structures must be clearly defined before decisions are made about technical solutions. Early involvement of all relevant areas - from IT to sales - ensures a holistic picture.
Key success factors include scalability, total cost of ownership, cloud capability and user acceptance. Furthermore, without governance structures, a clean database and realistic resource planning, success will not be achieved. Those who see PIM as a transformation project - not as a software acquisition - create the basis for sustainable data quality and digital excellence.
Our PIM workshop , for example, provides a practical introduction and systematically guides companies through the phases of requirements analysis and system preparation. Our best practice packages provide quick and structured access to modern solutions.
Conclusion: The right PIM solution starts with the right questions
A PIM system is not just an IT acquisition - it is a central platform for growth, scaling and differentiated product communication. If you approach the topic strategically, record requirements in a structured manner and evaluate solutions objectively, you will create a solid foundation for sustainable success.
Are you at the beginning of your PIM journey? We will accompany you - strategically, methodically, solution-neutral.