Selling inspiration - with perfect product data for DIY, home & garden
From shelves to guides: why good product data is crucial in the DIY sector
Whether in DIY stores, online stores or on content platforms - if you want to be successful in the DIY, home & garden segment, you need more than just products. Customers expect relevant information, inspiration and specific instructions - anytime, anywhere and across all channels. The basis for this: reliable, structured and media-compatible product data.
Complex product ranges, many target groups - characteristic requirements in the DIY market
DIY and garden products place particularly high demands on data structures and content quality. Frequent problem areas are
- Broad, heterogeneous product range with a large number of variants and accessories
- Different data sources - e.g. suppliers, own brands, content editors
- Need for emotional and technical content (e.g. for tools, plants, building materials)
- Seasonal requirements and rapid product range changes
- Inconsistencies in attributes, classifications (e.g. eCl@ss, ETIM) and image material
- Long time-to-value due to manual processing and lack of automation
IT systems as enablers: how modern data management works
A well thought-out interplay of systems and processes ensures that DIY products appear at the right time with the right content at the right touchpoint. This requires:
- Central data maintenance in a powerful PIM or MDM system
- Automated content playout in web store, print, app or marketplaces
- Integration into ERP, CMS and multichannel infrastructures
- Transparent workflows between category management, marketing and purchasing
More efficiency, more precise content - AI as a turbo for your product communication
AI can play to its strengths, especially in the DIY segment with its diverse product groups and changing subject areas::
- Automated categorization and classification of products
- Generation of SEO texts, application tips or short descriptions
- Identification of missing content and automatic completion
- Support for maintaining seasonal data and regional product ranges
Smart data processing & scalable onboarding with forbeyond.gateway
Home & garden - professionally maintained: forbeyond accompanies your data strategy
