Mastering digital construction sites - with structured product data
Industry in transition: why perfect product data is business-critical for construction and building materials
In the building materials industry, the requirements for digital processes, cross-channel communication and efficient supply chains are increasing. At the same time, customers expect consistent, up-to-date and convincing product information - regardless of the channel. The key to this lies in the professional management of product and master data.
Typical challenges in managing product data in the building materials industry
Manufacturers, retailers and specialist stores in the building materials industry face particularly complex challenges when dealing with product data:
- Large product ranges with a high number of variants
- Heterogeneous requirements from retailers regarding the scope and quality of manufacturers' product data
- Different data formats and sources
- Inconsistent data across different channels
- Poor data quality and missing classifications (e.g. ETIM, eCl@ss)
- Legal requirements and product group-specific standards
- Long time-to-market due to manual processes
Technological basis for end-to-end data processes
A solid IT foundation is crucial for efficiently managing, networking and providing product data. PIM, MDM and PXM systems make this possible:
- Centralized maintenance, enrichment and distribution of product data
- Automated playout in relevant channels (store, marketplace, print)
- Seamless integration with ERP, CMS and store systems
- Improved collaboration between departments and external partners
More efficiency, better quality - with AI in the product data process
Artificial intelligence offers enormous potential, particularly in the building materials industry with its complex product ranges and technical requirements. It provides support with:
- Automated classification, categorization and error detection
- Completion and translation of product information
- Generating SEO texts and target group-specific content
Scalable, rule-based onboarding of supplier data
Structured, scalable construction data processes with forbeyond
