From the desk to the start of school - Product data that brings stationery ranges into focus
Precisely mapping diversity: Why centralized data makes all the difference in the stationery business
Whether notepads, drawing pens or folders in the company archive - paper, office supplies and stationery (stationery) ranges accompany people at school, work and leisure. From standardized office supplies to colourful creative sets: different formats, materials and areas of use place special demands on data maintenance. Complete, precise and always up-to-date product information is required to ensure that products are clearly recognizable, comparable and relevant to purchasing in all channels - whether specialist retail, e-commerce or marketplace.
PBS data in detail - technical precision and a wide range of variants
When it comes to paper, office supplies and stationery, or stationery for short, the level of detail determines the usability of product information - from precise technical attributes to the clear mapping of variants and packaging units.
- Wide range of articles - from office supplies to school materials and art supplies
- Different container sizes, packaging types and color versions
- Technical attributes such as format, grammage, line width or material composition
- Different requirements of B2B and B2C channels as well as online and offline sales
- Heterogeneous data sources from manufacturers, wholesalers and private labels
- High maintenance effort for promotional goods and seasonal product ranges without automation
Platforms and workflows for efficient data management
With a well thought-out system and data architecture, PBS product information can be centrally recorded, enriched and automatically distributed to all relevant channels:
- PIM, MDM or PXM systems as a central database
- Direct integration with ERP, DAM, store and marketplace systems
- Automated playout in e-commerce, catalogs and POS systems
- Standardized workflows between purchasing, content teams and sales
AI in PBS: automation for detail and speed
Artificial intelligence brings speed and quality to data processing - especially for extensive and detailed product ranges:
- Automated classification and attribute assignment for formats, colors and designs
- AI-generated product descriptions for different target groups and channels
- Image recognition and tagging for materials, color variants and packaging types
- Rule-based onboarding of new articles
Making PBS data future-proof with forbeyond
