More reach, more relevance - convincing with structured data on platforms
Marketplace business under pressure: why clean product data is the game changer
Platforms and marketplaces are growing rapidly - and with them the requirements for data quality, scalability and speed. Successful providers and operators know that visibility, conversion and performance depend largely on the quality of product information. Professional data management is not a "nice-to-have", but the decisive success factor in the platform business.
Data diversity meets system pressure - known hurdles in the marketplace business
The following typical challenges arise for marketplaces and their partners in the area of tension between speed, standardization and customer requirements:
- High number of items and heterogeneous data structures
- Lack of consistency and comparability across providers
- Different format and attribute requirements per marketplace (e.g. OTTO, Amazon, Zalando)
- Complex manual maintenance processes and quality assurance
- Increasing regulatory requirements for content and classifications
- Loss of visibility due to insufficiently optimized product information
Efficient, cross-channel processes with the right IT
Marketplace-capable product data requires a solid, networked system landscape. PIM, PXM and MDM solutions create the necessary basis for:
Standardized data maintenance with channel-specific enrichment
Automated provision via API, feed or connector
Smooth integration into ERP, store systems and syndication tools
Efficient collaboration between category management, IT and external partners
Automate, enrich, play out - exploiting data potential with AI
Artificial intelligence not only makes platform processes faster, but also smarter. It is particularly effective in an environment with a high number of articles:
- Automatic classification, attribute assignment and quality checks
- Mapping to marketplace-specific requirements and logics
- Creation of search-optimized texts, titles and descriptions
- Control of feeds and rules based on training data
These processes can be intelligently orchestrated with forbeyond.gateway
Marketplace data under control - with forbeyond as implementation partner
