What is PIM? The key technology for efficient product data management explained in a nutshell
PIM as a success factor: what Product Information Management is and what competitive advantages it creates in omnichannel retail
Product data plays a central role in the digital world. Customers expect consistent, detailed and up-to-date information at all touchpoints. However, managing this data poses challenges for many companies: Data silos, incorrect information and time-consuming processes lead to inefficiencies. A PIM system (abbreviation for Product Information Management) offers a solution. It centralizes and optimizes product information and makes it available for all sales channels. But what exactly is a PIM, how does it work and why is it indispensable for companies today?
The definition of Product Information Management
A PIM system is a central software solution that supports companies in managing, optimizing and providing their product data.
It acts as a "single source of truth" that bundles all product information -
from technical data and descriptions to images, videos and marketing texts - in one place.
The focus of a PIM is on the consistency and up-to-dateness of product data - regardless of whether it is used in an online store, on marketplaces or in print media. This distinguishes PIM software
from systems such as ERP (Enterprise Resource Planning), which focus on operational
business processes, or CMS (Content Management System), which manage content for websites.

What product information can be processed in PIM software?
Technical specifications
Detailed product information such as dimensions, colors, materials, ingredients and technical details that describe the physical and functional properties of the product.

Marketing and content data
Appealing product descriptions in multiple languages, images, videos, storytelling elements and other marketing-relevant media content.

Usage information
Information on using the product, such as operating instructions, installation videos, care instructions or maintenance tips.

Price and sales information
Prices, discounts, availability status and delivery times that are relevant for sales and customer communication.

Logistics and distribution data
Information such as EAN/GTIN, packaging sizes and types as well as details of suppliers and production sites.

Customer-specific data
Individual price lists, specific packaging or shipping requirements and other customer-related information, especially in the B2B sector.


Legal & regulatory information
Safety data sheets, certificates, declarations of conformity (such as CE markings, ISO standards or REACH) and other legal information required depending on the product category.
The advantages of a PIM system in detail
Product Information Management solutions offer numerous advantages that have a positive impact on both the internal processes of a company and the customer experience:
For which companies is the introduction of a PIM worthwhile?
A product information management system offers companies a strategic solution for efficiently managing product data and overcoming challenges such as large product portfolios, internationalization and a high degree of digitalization. The central management of translations, local units of measurement and legal requirements is particularly essential for internationally active companies in order to implement country-specific requirements quickly and efficiently.