Product data under power - How to create standards in the electrical trade
Digitalization starts with the plug: why electrical goods need excellent data
In the electrical goods trade, product data determines visibility, purchasing decisions and legal certainty. Customers want to understand at a glance what an appliance can - and cannot - do. At the same time, regulatory requirements and expectations for sustainability and transparency are increasing.
Well-structured, complete and platform-compatible data has long been a must in the electronics segment - and not just for e-commerce.
Technology meets variety - typical challenges in the electrical goods environment
Product ranges in the world of electrical goods are often highly standardized - and surprisingly complex at the same time. The most common challenges include
- High number of items with small product variants and accessories
- Different data sources: Manufacturer data, content agencies, ERP, suppliers
- Need to map technical details, features and comparison parameters
- Classification requirements such as ETIM, eCl@ss or GPC for B2B listings
- Requirements from the digital product passport, EU specifications or eco-design guidelines
- High effort for translations, formatting and channel-specific content preparation
PIM, MDM & Co. - so that socket and data format fit together
A consistent product data ecosystem ensures fast time-to-market, clean interfaces and satisfied customers. IT-supported processes offer:
- Centralized maintenance of technical and marketing-relevant content in one system
- Automated export to stores, marketplaces, print and POS systems
- Interfaces to ERP, merchandise management and classification systems
- Workflows for data approval, translation and quality assurance
Artificial intelligence as an amplifier for your data processes
In the electrical sector, AI provides a real efficiency boost - especially with standardized but extensive data sets. Possible fields of application:
- Automatic classification according to ETIM or eCl@ss
- AI-supported generation of marketing texts, short descriptions and headlines
- Identification of missing mandatory information or regulatory gaps
- Smart translation of technical features into understandable language
Precise data for stable trading with forbeyond
