Data architecture for technology ranges
A resilient system landscape creates the basis for consistent data:
- PIM, MDM or PXM systems as the central backbone
- Direct integration with ERP, DAM, store and marketplace systems
- Automated distribution to digital and traditional channels
- Standardized workflows between product management, purchasing, marketing and sales
AI as an efficiency driver in product data management
Automation really comes into its own when it comes to technical products:
- Automated classification and attribute assignment according to standards and performance classes
- Generation of target group-oriented product texts (B2B, specialist retailers, end customers)
- Plausibility and consistency checks of technical specifications
- Rule-based onboarding of new articles and accessory ranges