Mastering technical diversity - Product data as a driver of success in the tool market

From hand tools to workshop equipment: How structured information simplifies processes and ensures sales success

Whether trade, industry or DIY - the tools & workshop segment covers a broad spectrum. Powerful power tools, durable hand tools and complex workshop equipment have one thing in common: they require reliable and detailed product information. Only when technical specifications, accessories and standards are clearly illustrated can retailers and users make informed decisions - both online and offline.

Product information in the tool environment - typical requirements

In the tool environment, precision is decisive for purchasing decisions and usability:

Wide range of products - from hand tools to power tools and workshop equipment
Technical details such as torque, performance, dimensions or material quality
Norms and standards (DIN, ISO) as indispensable attributes
Different requirements between professional trade and end customer business
Accessories and spare parts management with high maintenance costs
Heterogeneous supplier data with varying levels of detail

Data architecture for technology ranges

A resilient system landscape creates the basis for consistent data:

PIM, MDM or PXM systems as the central backbone
Direct integration with ERP, DAM, store and marketplace systems
Automated distribution to digital and traditional channels
Standardized workflows between product management, purchasing, marketing and sales

AI as an efficiency driver in product data management

Automation really comes into its own when it comes to technical products:

Automated classification and attribute assignment according to standards and performance classes
Generation of target group-oriented product texts (B2B, specialist retailers, end customers)
Plausibility and consistency checks of technical specifications
Rule-based onboarding of new articles and accessory ranges

Reliably control data flows with forbeyond.gateway

Precise data for strong tool ranges with forbeyond

forbeyond makes product information in the tool and workshop market fit for the future - with a clear strategy, suitable technologies and practical implementation:

Strategy consulting for PIM, MDM and PXM initiatives in the tool and workshop environment

Development of industry-specific data models including standards and technical attributes

Integration and connection of relevant systems

AI-supported optimization of product data and content

Efficient, rule-based onboarding of suppliers and product ranges with fy.gateway

forbeyond
Strong data for the tool market - precise, consistent, usable

Do you want to reliably map technical details, efficiently manage accessories and spare parts or future-proof your processes? We can show you how - with proven industry expertise, smart solutions and a dedicated team.

Let's talk about how we can take your data further together