At forbeyond, we understand data experience as a "total work of art" that is based on different domains. We map these in our Data Experience Domain Model.
Our competencies focus on the domains Supplier (focus on supplier dialog), Product (focus on product and master data) and Customer (focus on customer dialog). Of course, the domains are not clearly defined, but have interfaces and overlaps. For example, product and master data are relevant in all domains. On the one hand, they usually result from the relationship between manufacturer and retailer; on the other hand, they are enablers for the purchasing process in the direction of the customer.
The experience, i.e., the experience resulting from data, then arises in each case from the interaction of territories such as IT systems and IT construction, maintenance and transfer processes, data and content, sender and receiver. We speak of Supplier Experience Management (SXM), Product Experience Management (PXM) and Customer Experience Management (CXM).
As one of the leading specialists in the field of product data, our home turf is most definitely in the Product domain. Increasingly, however, we have also developed competencies and transferred methods for the Supplier and Customer domains. Demand arises automatically in our projects. Our customers appreciate receiving services from a single source. This simplifies the dialog, ensures that goals are achieved, and also conserves resources on both sides, making it relevant to the budget.
Supplier Experience Management (SXM) maps processes from IT systems such as SCM, ERP and SRM. Our portfolio focuses on operational purchasing and procurement. The focus is on collaboration between suppliers and dealers. Data for procurement, disposition, purchasing, legal and category management are managed. In addition to master and product data, transaction data also plays a role.
For Product Experience Management (PXM), systems such as PIM, MDM, PXM or MAM are relevant. In terms of data, the focus is on master and product data; transaction data is not in scope. Numerous departments are involved in the operational processes, such as product management, product development, marketing, content creation, e-commerce, data management, and data governance.
CRM systems certainly play the decisive role in direct customer dialog. This is followed by tools for customer support or customer service and 1:1 dialog, insofar as they are not already integrated in the CRM. However, we also include store systems and sales-oriented applications in the customer domain. Ultimately, they ensure conversion and are therefore an integral part of the customer experience.