PIM - The basis for efficient product data management
A PIM system serves as a central platform for managing, enriching and structuring product information. It enables companies to collect and maintain product data efficiently and distribute it consistently to various sales channels.
Core functions of PIM systems
- Central data management: All product information is collected and managed in one place.
- Structured data maintenance: Uniform classifications, categorizations and attribute assignments.
- Data enrichment: Additional content such as technical specifications, descriptions and media.
- Data consistency and quality: Error reduction and uniformity in all sales channels.
- Interface management: Integration with ERP, online stores, marketplaces and other systems.
- Data governance & compliance: Ensuring that product data meets legal requirements and that company-wide data management guidelines are adhered to.
PIM (Product Information Management) is therefore the foundation for clean, efficient and scalable product data management.
Product Information Management (PIM) at forbeyond
PXM - Optimizing the product experience
PXM (Product Experience Management) goes beyond pure product data management. It focuses on the experience that customers have with the product information provided. It is not only about the quality of the data, but also about its relevance, personalization and emotional impact.
(Supplementary) core functions of a PXM system
- Channel and target group-specific preparation of content: Customization of product information according to platform and customer segment.
- Storytelling and content optimization: Use of appealing texts, images, videos and 3D views to better present products.
- Personalization and localization: Dynamic adaptation of content to regional or individual customer needs.
- Performance monitoring: Analysis of how product information influences the conversion rate in order to make continuous optimizations.
- Accessibility: Consideration of inclusive product descriptions and automated alt text generation for images.
- Artificial intelligence (AI) in PXM: Using AI to automatically optimize product information, create personalized recommendations and ensure consistency across all channels.
While PIM focuses on the management and quality of product data, PXM ensures that this data is transformed into an optimal customer experience.
PXM, one of our core competencies
Why is the combination of PIM and PXM crucial?
Companies that want to operate successfully in digital commerce should use both a solid PIM system and a well thought-out PXM strategy. A PIM ensures that product data is complete, correct and up-to-date. A PXM ensures that this data is also presented in an emotionally appealing and high-converting way.
The role of data governance, AI and compliance
A professional PIM system ensures that data governance and compliance requirements are met. This is particularly important for companies in e-commerce and industry, as they often have to work with various regulatory requirements.
- Data governance ensures that product information is managed according to clear guidelines, which increases data consistency and security.
- Compliance ensures that legal regulations, such as the Accessibility Improvement Act or industry-specific standards, are adhered to.
- Artificial intelligence (AI) can help to identify inconsistent or incorrect product information, provide automated translations and create personalized product experiences.
Conclusion
PIM is the foundation, PXM is the finishing touch. Companies that want to successfully manage their product data and offer an outstanding customer experience at the same time should strategically combine both concepts.
The future of digital commerce lies not only in structured product data, but also in an emotionally appealing, personalized and barrier-free product experience. Anyone working in e-commerce, product management, data management or industry should make the most of the synergies between PIM and PXM in order to stay ahead of the competition.