Text processes often turn out to be the Achilles heel of content processes. Products and services have to be published via a wide variety of touchpoints. Customer expectations, legal factors, and system factors all play a role here. SEO-relevant texts must be updated from time to time, duplicate content must be avoided. At the same time, the cost of copywriting must be kept within limits so as not to worsen the calculation of the products by increasing advertising costs. No wonder, then, that we are often asked about text automation solutions as part of our consulting projects. We found what we were looking for at Retresco.
With artificial intelligence (AI)-based copywriting, Retresco provides a valuable foundation for automating content processes. This empowers companies to create high-quality texts based on granular product data. Berlin-based Retresco is a pioneer in AI-based language technologies. Since entering the market in 2008, Retresco has become one of the top 5 worldwide in so-called Natural Language Generation.
Automatically created texts are rich in variants and always unique. The prerequisite for creating product texts with artificial intelligence (AI) is a sufficient number of characteristic attributes per assortment group. The attributes must be consistently maintained and are usually provided as an export from ERP, CMS or PIM systems.
Our solution consultants now work with you to create individual, rule-based text models for your brand and products. The text team at forbeyond, all of whom are experienced copywriters, then writes text templates. These are based on your corporate wording, current SEO requirements and assortment-specific briefings.
Once text containers and text models have been created, you have created a valuable basis for your automated content management. Specifications such as energy efficiency classes or food additives can be implemented in a legally compliant manner.
Your texts can thus also always be derived SEO-optimized. The content of the product texts can be automated and thus easily adapted without losing attractiveness. In this way, even short-lived online offers are always enhanced with high-quality texts without significantly increasing your advertising costs.
The highlight: Once the process is up and running, any number of individual texts can be generated within minutes and made available for your own touchpoints, retailers, associations, marketplaces, etc.. And all this at very low cost, because subsequently you only pay for the API call, i.e. always on the basis of the text jobs you initiate. Simple and transparent.
We were convinced by Retresco, let's talk about your copywriting strategy.
The internal core classification of prorizon, forbeyond's platform for supplier data onboarding, data mapping, data automation and content enrichment, is already perfectly designed for use with Retresco. This makes it even easier to create automated texts. We have already stored text catridges for selected assortment groups in our focus industries. This means that AI-based texts can be created virtually "on the fly" once your data has passed through prorizon's inbound process.